How to: Printing, Packaging, Fulfillment, and Mailing with Bison
Bison Disc offers complete fulfillment of products from start to finish – from printing and packaging to warehouse and mailing.
Here’s how to get started with our fulfillment, including tips on sharing products with new and existing customers.
Ordering the Right Discs for your Media
Your media will determine the disc type you need. If you’re a videographer hoping to share samples of work with nearby businesses, you should order DVD-Rs (4.7GB capacity) or Blu-Rays (25GB and 50GB) for your video files.
CDs have only 700 MB of storage space but are an affordable option for sharing images, song files, and PDFs – perfect for musicians, real estate agents, accountants, and lawyers.
If you are sharing audio files, we offer CD Text implementation (pictured right) so that car stereos display your band or company’s name. We can also provide tuning if you have not recorded your audio in a professional studio.
If you want to protect your intellectual property, you may want to consider ordering DVD replication – no one can copy a DVD that is replicated and encrypted. Our encryption services for replicated DVDs protect your content from being copied disc to disc or disc to computer.
Fulfillment and Mailing options with Bison
We provide fulfillment and mailing for all our printed products, including jewel cases, DVD cases, digipaks, custom packaging, posters, book sets, and more. We can assemble, manufacture, warehouse, and ship all products to your customers or stores.
Our fulfillment options:
- Worldwide shipping and mailing via UPS, FedEx, and USPS
- Mail list processing
- Printing direct to mailer or labeling
- Individual on-demand fulfillment
- Drop-Shipping to multiple specified locations
- Kitting & Assembly
- Package Labeling & Form Preparation
- Quality Control & Product Inspection
- Product Barcoding for stores doing inventory
- Product Shrinkwrapping
Direct Mail Marketing Campaigns
Save money in your direct mail campaign with our mailers – they are the right shape for USPS automated processing, reducing your postage costs. We offer a wide variety of mailer options, including 4 and 6 panel mailers, mailers with a custom pop up, zip strip mailers, 6×9 mailers, and more. These are printed full color throughout on sturdy paperboard with a secure slot for your discs.
Why do direct mail campaigns?
While the internet has created endless options for marketing, it has also emboldened advertising venues of the past like snail mail.
Customers are now saturated by the excessive online communication from social media, email, and texts. The average American receives a staggering 88 emails each day, and only opens 30% of them.
Even worse, click through rates on emails are low – an average of 3.2%. In comparison, 98% of people check their mailboxes daily and 77% sort through their physical mail as soon as they receive it.
Sending products through direct mail is refreshing and offers customers a tangible gift, which increases customer loyalty and improves brand awareness. In fact, 65% of customers who received marketing materials via direct mail then made purchases and engaged with the businesses that sent them.
Using CDs & DVDs in Direct Mail increases open rates and engagement even more. When mailing CDs and DVDs, 91% of customers who received the mailer opened it. 89% of respondents said they would spend more time or the same amount of time with a direct mail piece if it included a DVD/CD, and 73% played the discs in their computers or televisions.
Ready to get started?
At Bison, we set you up so you can work with the same account manager from quote to shipment, and provide a 100% product guarantee. You can upload your master disc and artwork easily on our website.
We’ll help you get the perfect mailer started for your buiness.
Get your quote today!