History of the Jewel Case
For the burgeoning compact disc industry, the beginning of the 1980's ushered in more than just synth pop, laser light shows, and drum machines. Peter Doodson, an industrial designer for Philips, was given the opportunity to develop a brand new, luxurious packaging for compact discs. At the the time, the product was expected to only appeal to a handful of collectors and audiophiles. In that same vein of thought, Doodson set to work creating what he felt was truly the "jewel" of disc packing as the world knew it.
The name "jewel" stuck not only because of the packaging's multifaceted glassy appearance which gave it the look and feel of a hyper-futuristic spaceship, but also because of the fact that Doodson felt that his was a "virtually perfect" design, flawless in both its execution and presentation. What he came up with was what we now know as the Jewel Case.
Only a few short months after the initial releases in Japan and Europe, discs in Jewel Cases were practically flying off of the shelves. The enduring legacy of the Jewel Case today is that of elegance, luxury, and safety.
If you grew up during their launch, you probably own a handful of old-school Jewel Cases that have been through their fair share of abuse and are still kicking today. That's because practically no other disc packaging can offer quite the same level of protection as a Jewel Case while effortlessly integrating inserts, booklets, disc wraps, labels, and other custom printed materials directly into the hard-shell packaging.
What does a jewel case look like?
A jewel case has two plastic halves that are hinged together like a book. One half has a tray that firmly holds the disc in place using plastic teeth to prevent the disc from moving. Our jewel cases can hold up to six discs at once. When it comes to printed materials, we offer two different options: printed multi-page booklets and disc trays both printed on two sides in full color. Taken together, you can deck out every square inch of your jewel cases with custom album artwork, labels, lyrics, production credits, band photos, and much more.