If you’d like to get your music noticed, YouTube is an invaluable resource. It can help you connect to your fans and gain new ones. So how do you promote your music on YouTube? Here are some tips to get you started.
1. Create a Professional YouTube Channel
A professional YouTube channel is a great option. It’s a necessity if you’d like to appear official and earn a loyal following. Be sure to optimize your profile photo, banner, playlist, and links to other platforms, like your website and social media.
2. Upload, Upload, and Upload
To make the most out of your YouTube channel, upload videos on a regular basis. Show your followers that you’re active and committed to them. If you only upload videos every once in a while or when you feel like it, you’ll miss out on valuable followers and promotion opportunities.
3. Network with Other YouTube Musicians
Don’t look at other YouTube musicians as competition. Instead, help them out and they’ll likely return the favor. Comment on their channels and videos. You can also message them on social media or directly on YouTube. Networking will also allow you to expand your reach.
4. Implement YouTube SEO
YouTube SEO is vital if you hope to boost your followers and views. Some SEO tips you should consider include a title with keywords, a detailed description, and tags. Think about what your music is about and optimize your channel and videos accordingly.
5. Follow Trends
Ask yourself what’s trending now. If possible, create a song that caters to the latest and greatest trend. This way you can easily increase your views and fan base. If you go this route, make sure you convey your personality and style in the new music or your song will look out of place.
6. Focus on Analytics
Don’t ignore YouTube analytics. You’ll be able to find out who is watching your videos, where they’re watching from, how long they’ve watched, and more. This information can inform you of what is working and what is not so you can make changes as needed.
7. Don’t Forget Music Channels
Music channels on YouTube post music of similar artists and can allow you to put yourself in front of your target fans. Simply reach out to these channels and find out if you can become a partner or pay to upload your music.
8. Try YouTube Ads
While YouTube ads aren’t free, they may be a worthwhile investment. Fortunately, you can begin with as little as $10 per day. It’s a good idea to run your campaign for a few weeks to see if it’s working for you.
9. Focus on Video Quality
Just because you can upload anything to YouTube doesn’t mean you should. Professional grade, compelling videos are more likely to give you the exposure you want than blurry or poor quality ones.
10. Collaborate with Influencers
In today’s day and age, influencers are a big deal. If possible, partner with them so you can increase your chances of going viral. It might take some time for you to get to this point but it’s definitely a strategy that you should explore eventually.
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